About Us


Soccer & Sporting Excellence Coaching Academy has been established since September 2006, where we have provided after school sports clubs and holiday clubs throughout this period. As a company we offer a number of different options to cater for all your sporting needs, from After School Clubs, PE Lessons, Birthday Parties, Fun Days, 1-2-1 Coaching to Football Development Centre’s and Team Training Sessions. Starting off predominantly as a football coaching company we have gradually progressed and developed into a football and multi sports coaching company. Soccer and Sporting  Excellence Coaching Academy run the New college football academy which is an advanced development programme for New college Students, helping develop players into the next stage of their footballing career.

Ian Howell [Company Owner] - "Over the years I have gained a wealth of experience in helping set up and run football camps at a mixture of clubs as well as working a number of summers coaching in the USA, here I managed and ran camps across a number of states. In my time there I coached working for Major League Soccer camps, Inside Soccer and a number of different coaching companies including currently each summer working for Next Gen USA. Therefore I felt confident I could expand my coaching company into a bigger programme. "

"Setting the Standard in Professional Coaching"


At Soccer & Sporting Excellence your child’s welfare and enjoyment is our number one priority. Every session is designed to allow the children to experience different sports, have fun and learn new practical skills. Each coaching group allows the children  the opportunity to socialise and make new friends in a safe and energetic environment. Our experienced staff are FA qualified, DBS checked and have first aid and child safeguarding certificates. All our enthusiastic coaches are committed to promote the benefits of a healthy lifestyle by engaging the children in sport and by helping them develop and enhance their skills. 


"I am dedicated to create a company that resembles my passion for football and sports in general and really help create a positive programme, ensuring the children learn in a fun and safe environment as well as support schools and clubs run safe and positive programmes. We are really keen to develop and continue to build as a company and are always looking for ways to move forward and develop as coaches and a company."