About Us

windbreaker jacket_edited.jpg


Soccer & Sporting Excellence Coaching Academy has been established since September 2006, where we have provided after school sports clubs and holiday clubs throughout this period. As a company we offer a number of different options to cater for all your sporting needs, from After School Clubs, PE Lessons, Birthday Parties, Fun Days, 1-2-1 Coaching to Football Development Centre’s and Team Training Sessions. Starting off predominantly as a football coaching company we have gradually progressed and developed into a football and multi sports coaching company. 

Ian Howell [Company Owner] - "Over the years I have gained a wealth of experience in helping set up and run football camps at a number of clubs in the UK as well as working in the summers coaching in the USA. This is where I managed and ran soccer camps for a number of years across various different states in the USA and in my time there, I worked for North American & Major League Soccer camps, Inside Soccer, UK International Soccer and Next Gen USA. The experience of working in the USA, alongside over 30 years of coaching in the uk, ranging from working at a number of professional academies in developing players in an elite environment, being involved in grassroots and semi professional football clubs, as well as working for the FA developing coaches, I felt confident I could expand the company into a programme that is inclusive and caters for all abilities, whilst supporting our coaching team as they develop on their coaching pathway.

"Setting the Standard in Professional Coaching"


At Soccer & Sporting Excellence your child’s welfare and enjoyment is our number one priority. Every session is designed to allow the children to experience different sports, have fun and learn new practical skills. Each coaching group allows the children  the opportunity to socialise and make new friends in a safe and energetic environment. Our experienced staff are FA qualified, DBS checked and have first aid and child safeguarding certificates. All our enthusiastic coaches are committed to promote the benefits of a healthy lifestyle by engaging the children in sport and by helping them develop and enhance their skills. 


"I am dedicated to create a company that resembles my passion for football and sports in general and really help create a positive programme, ensuring the children learn in a fun and safe environment as well as support schools and clubs run safe and positive programmes. We are really keen to develop and continue to build as a company and are always looking for ways to move forward and develop as coaches and a company."